The Key to Effective Client Case Studies

The Key to Effective Client Case Studies

So you’ve decided to write a case study… Smart move. Studies show that nearly 90% of consumers refer to online reviews (i.e., case studies) during their buying process. But what’s your next step? The key to an effective case study is profiling the right client. Here...
A Marketer’s Secret Weapon: Case Studies

A Marketer’s Secret Weapon: Case Studies

Ok, it’s not like case studies are some big secret. But in a content marketing world full of blog posts, infographics and more blog posts, sometimes case studies get lost in the shuffle. And they shouldn’t. 88% of consumers incorporate online reviews into the buying...